By  on December 14, 2017

Snap Inc. just opened up a new augmented reality studio that allows anyone create Snapchat lenses, plus new services for advertisers.

Released late last week, the new Lens Studio aims to make AR lenses easier by offering templates and guides for all types of creators, from consumers to 2-D designers, 3-D modelers and animators. Created by the Camera Platform team, the tools come courtesy of a downloadable desktop program for Windows and Mac computers.

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