ChargeItSpot at Neiman Marcus in Chicago

ChargeItSpot, a company that provides cell-phone-charging kiosks to retailers, released a study that revealed insights into Memorial Day shopping trends. The firm collected responses from more than 700 shoppers at malls across the U.S. through its QuickPoll integrated survey system.

In its 2017 Memorial Day Sales Report, it was reported that only one-third of in-store shoppers planned to shop during Memorial Day sales this year. Notably, 76 percent of shoppers polled said in-store shopping is preferred to online shopping while 24 percent confirmed they would shop online for Memorial Day sales and promotions.

Also in the survey, consumers said they typically look for deals and sales via mobile coupon apps, social media and online deal sights. Even in-store shoppers look to online channels for deals, with 40 percent stating that they find the majority of coupons through mobile coupon apps online.

The charging station at the North Face flagship.  Courtesy Photo

Douglas Baldasare, chief executive officer and founder of ChargeItSpot, said, “Shoppers who research sales online and then make their purchases in-store are a great example of how technology and brick-and-mortar complement each other.”

Baldasare added, “Memorial Day is seen as the kickoff to the summer shopping season.” He added, “It is a bit surprising that, according to our data, more than half of respondents won’t be taking advantage of Memorial Day sales. The data could be attributed to shopper fatigue from the volume of sales happening all at once in the early summer months, including Mother’s Day in May and Father’s Day in mid-June.”

ChargeItSpot’s device-charging kiosks can be found in brick-and-mortar stores such as Under Armour, Neiman Marcus, Nordstrom, The North Face and Bergdorf Goodman. The firm provides its charging stations to a variety of sectors, including casinos, hospitals and arenas.

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