By  on October 20, 2018

The fashion and beauty industries’ use of data is a hot topic these days. So it’s no wonder that data-driven styling and makeovers would graduate to become entertainment.

On Sunday, Vertical Networks will debut a new Snapchat original series call “Styled by Science.” The four- to five-minute long program can be viewed on the Snapchat app. Its premise is simple: Instead of being at the mercy of whims and subjective opinions, the creators will rely on research findings and scientific journals from sources like the National Center for Biotechnology Information and the National Institute of Health to inform the transformations.

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