By  on December 10, 2019

Some of the best retail ideas were born of the frustration and the desire to improve a product or service. Similarly, some of the most innovative bridal concepts have been launched by a betrothed who felt jilted by a wedding gown shopping experience that fell short of her expectations.

Customizable made-to-order bridal brand Anomalie offers 4 billion different wedding dresses — yes, that’s billion. Here’s how the direct-to-consumer bridal brand does it.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers