The foundation has inked a deal with the consumer insights company for the fragrance, beauty and personal-care industries, to glean real-time data on customer preferences and spending habits.
As well, Poshly’s proprietary insights will be shared at fragrance forums and round-table discussions throughout the year, with the intention of empowering industry leaders to refine their marketing and media strategies, said Elizabeth Musmanno, president of The Fragrance Foundation. Additionally, the partnership will enable the Fragrance Foundation to promote its members’ products and the annual Fragrance Awards to a broad base of consumers and provide products that appeal to a diverse audience.
“We are thrilled to join with Poshly to provide our members access to some of the most insightful consumer information on the market today,” Musmanno said. “Poshly has hit on a winning formula by making it fun for consumers to answer surveys while collecting valuable information. This partnership will ensure our members are at the forefront of new information on consumer trends and behaviors to lead the conversation into the future.”
“Partnering with The Fragrance Foundation gives us a unique platform to make an impact. We look forward to supporting the fragrance industry’s thought leaders with innovative and actionable consumer insights across prestige, mass and retail brands,” said Doreen Bloch, founder and chief executive officer of Poshly Inc.