By  on January 17, 2018

“Hello, Mr. Yakamoto,” the virtual sales associate said to a befuddled John Anderton, played by Tom Cruise in the 2002 film "Minority Report." “Welcome back to the Gap! How did those assorted tank tops work out for you?”

At the time, the scene’s take on personalized retail — complete with holograms and retina scanning — seemed far-fetched. So did Anderton's mall stroll, featuring customized advertisements calling out to him by name. Turns out, the film’s vision for the future of shopping was prescient.

To continue reading this article...

load comments
blog comments powered by Disqus