By  on July 8, 2019

Brands — act more like people. People — act more like brands. That’s the kindling for the heating global influencer market, projected to reach $2.3 billion by 2020.

Melanie Rodriguez, vice president of operations and marketing at Octoly, an influencer marketplace and campaign management tool, dissected the new rules of brand and influencer partnerships and was joined in conversation on stage by Katie Brennan Derr, director of integrated communications, North America at Fresh, a New York-based skin care and cosmetics company owned by LVMH.

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