The Outnet.com today launched its first augmented reality experience on Facebook to enable shoppers to fully immerse themselves in the brand’s holiday campaign. The social media giant in July revealed support for AR advertising.
To activate the AR effect, consumers visiting The Outnet’s Facebook account via mobile select “send message” and say. “Hi.” When the Outnet chatbot replies, shoppers click a button labeled “the party effect” through their camera, which will mirror The Outnet’s holiday campaign.
The first retrospective of Dior in the U.S. has landed at the Denver Art Museum — and though the exhibition is a continuation of the 70th-anniversary display that bowed in Paris in 2017, “Christian Dior, Couturier du Rêve,” the DAM show offers an entirely new look at the legacy of the house, and its relationship to the world, writes @leighen .
📸: @jamesfloriophotography #wwdeye
Norwegian musician Anna of the North (a.k.a. Anna Lotterud ) has had a rapid rise in the U.S., thanks to her song “Lovers” which was included in this summer’s Netflix hit “To All The Boys I’ve Loved Before.” Next up, a show at Terminal 5. “I’ve never actually done promo or anything in the U.S. before so it’ll be interesting to see,” she tells @leighen . “Because of the Internet I’ve always had American listeners but never been here [playing music].” 📸: @jilliansollazzo #wwdeye