By  on October 31, 2018

The today launched its first augmented reality experience on Facebook to enable shoppers to fully immerse themselves in the brand’s holiday campaign. The social media giant in July revealed support for AR advertising.

To activate the AR effect, consumers visiting The Outnet’s Facebook account via mobile select “send message” and say. “Hi.” When the Outnet chatbot replies, shoppers click a button labeled “the party effect” through their camera, which will mirror The Outnet’s holiday campaign.

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