Luxury authenticated consignment firm The Real Real today revealed the appointment of Jun-Sheng Li as chief operating officer and Len Eschweiler as chief revenue officer, both new roles at the company. The executives and job functions were added to help The Real Real deal with rapid year-over-year company growth as it closes in on $1 billion in sales in the next few years.
The Real Real executive team will now be well-positioned to support the business, said Julie Wainwright, founder and chief executive officer.
“As the company has grown so has the demand for a level of management — people who’ve had instrumental roles in growing and shaping multibillion-dollar businesses,” Wainwright said. “Our new chief revenue officer Len Eschweiler and chief operating officer Jun-Sheng Li bring that expertise to The Real Real.”
As chief operating officer, Jun will focus on applying new technologies and processes to efficiently scale e-commerce center operations to keep up with the number of items the centers process daily. Jun will be instrumental in shaping The Real Real’s business at the next level, including opening new e-commerce centers.
“Our processes have become more complicated as we scale,” Wainwright said. “We now ship to 60 countries. Jun-Sheng Li has deep experience with this. Len is expanding the sales team across the U.S. at a faster rate and we’ll be offering new services like watch servicing and trade-in programs across the U.S.”
Prior to joining The Real Real, Jun was senior vice president of e-commerce supply chain at Walmart. Earlier in his career, he cofounded several businesses in the supply chain and logistics management sector, including Transplace Inc., a third-party logistics services company, and Adage SCM Technology and Services, which provided cloud computing technology services for supply chain and logistics management.
Eschweiler’s position of chief revenue officer will include overseeing the entire sales organization, including The Real Real’s direct and white glove sales channels. The role was created by The Real Real in response to the continued growth and expansion of The Real Real’s sales team across the country.
Before joining The Real Real, Eschweiler held senior sales leadership roles at Affirm and Amazon, where he scaled annual run rates in excess of $2 billion.
Wainwright said a new e-commerce center “which is on our radar for the near future,” will be incremental to existing ones in San Francisco and Secaucus, N.J.
The ceo said The Real Real is taking steps to ensure the company keeps its core values as it grows. “Len and Jun will be focused on our values and quality of service. This has been, and always will be a top priority for our company’s leaders.”