By  on January 8, 2018

The Real Real has launched a new commerce solution that was built in-house to scale with the company’s quickly evolving business needs and support its bricks-and-mortar expansion. The Real Real 360 offers a unified real-time view of inventory, product and customer activity across desktop, mobile, stores and warehouses, among other functions. 

“We were trying to bring a technology solution that would solve customers’ needs,” said Joshua Mahoney, chief product officer at The Real Real. “We have 7 million members, a web site and now we have stores. We want to make sure we can get the customer what they want, when they want it.”

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