Stella McCartney’s fall advertising campaign filmed at a Scottish landfill is a statement about waste and consumption and highlights the designer’s commitment to the environment. It should come as no surprise, then, that McCartney is one of the first designers to embrace consignment. While most luxury brands have ignored the sector, McCartney is entering into a strategic relationship with online luxury resale site The Real Real.
More than half of McCartney’s women’s collection is made from sustainable materials, and the brand is vegetarian. McCartney last year produced its first environmental profit and loss account, which placed a monetary value on the impact of its sourcing.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit