Stella McCartney’s fall advertising campaign filmed at a Scottish landfill is a statement about waste and consumption and highlights the designer’s commitment to the environment. It should come as no surprise, then, that McCartney is one of the first designers to embrace consignment. While most luxury brands have ignored the sector, McCartney is entering into a strategic relationship with online luxury resale site The Real Real.
More than half of McCartney’s women’s collection is made from sustainable materials, and the brand is vegetarian. McCartney last year produced its first environmental profit and loss account, which placed a monetary value on the impact of its sourcing.