By  on March 9, 2018

South by Southwest is renowned for its star-studded events, parties, concerts and games. But the festival, dubbed SouthBy or SXSW, offers more than just a chance to see a real-life “Westworld” HBO installation or catch a Lorde performance. Austin’s 10-day music, media, fashion, culture and technology event is a lightning rod for some of the world’s leading tastemakers and tech-makers.

The 31st annual festival, which kicks off Friday, will have plenty to offer for and by the fashion, beauty and retail sectors, as well as participating technology companies such as Amazon, Apple, Facebook, Google, IBM and Microsoft, among others. 

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