South by Southwest is renowned for its star-studded events, parties, concerts and games. But the festival, dubbed SouthBy or SXSW, offers more than just a chance to see a real-life “Westworld” HBO installation or catch a Lorde performance. Austin’s 10-day music, media, fashion, culture and technology event is a lightning rod for some of the world’s leading tastemakers and tech-makers.
The 31st annual festival, which kicks off Friday, will have plenty to offer for and by the fashion, beauty and retail sectors, as well as participating technology companies such as Amazon, Apple, Facebook, Google, IBM and Microsoft, among others.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos