By  on January 15, 2020

ThredUp is testing a large outlet store concept in Texas, fine-tuning its resale-as-a-service partnerships at 120 Macy’s and J.C. Penney units, and gleaning insights from a collaborative effort it launched last month with Madewell: the Madewell Archive collection co-branded with ThredUp. The secondhand items in the collection are sold alongside the brand’s new products.

“Madewell came to us and said, ‘Our customer wants to buy secondhand,’ so we’ve been collecting the products for them,” said James Reinhart, founder and chief executive officer of ThredUp. “I hope this is a recipe for other partners in the future. It demonstrates the opportunity for new and used to work together.”

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