By  on October 2, 2018

Brands from Gap to Gucci have traditionally shown little interest in secondary markets. However, with younger consumers flocking to e-commerce resale sites such as The Real Real, Vestiaire Collective and StockX, brands are reportedly looking for ways to participate and grab a piece of the $21 billion business.

ThredUp, which claims to be the biggest secondhand marketplace, today is launching UpCycle, an online platform that allows brands and retailers to launch and scale recycling programs. ThredUp’s first partner is sustainable fashion brand Reformation.

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