By  on March 26, 2019

With all due respect to Instagram, there’s more than one way to tackle social shopping. Just ask Tiltsta, a three-year-old Australia-bred, New York-based start-up with a unique take on digital pop-up stores: motion-controlled shoppable videos that work across social media networks.

The company, which unveiled its April roll-out on Tuesday, describes the action as a simple yet fun way for consumers to shop social stories or videos. Instead of tapping to add items to a shopping cart, Tiltsta’s tech works with a literal flick of the wrist — or a tossing back of the hand holding the phone — amounting to the company’s namesake “tilt.”

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