Pitney Bowes aims to reduce global shopping friction points for online retailers.

Australian footwear and accessory retailer Tony Bianco announced that it will deploy Pitney Bowes’ “Complete Cross-Border” solution. The partnership comes as the retailer looks to reach cross-border consumers and facilitate its global expansion initiatives.

“A global footprint is essential for us. We have demand across the world and need to get our shoes and accessories to a diverse group of markets,” said Adam Bianco, director of Tony Bianco. “By partnering with Pitney Bowes, we can sell to shoppers in more than 150 countries and territories and their end-to-end technology offers a seamless localized experience to our customers.”

Pitney Bowes’ “Complete Cross-Border” solution is a granular, end-to-end e-commerce platform that enables retailers and brands to optimize the platform’s international consumer database and take advantage of its in-country channels like social, search and partnerships in order to build new revenue channels. Users have the ability to update currency, country-specific promotions and product pricing depending on region.

Also in the platform’s suite of services are in-market payment options and delivered duty paid options to ensure duties and taxes are displayed prior to checkout. These options will benefit retailers such as Tony Bianco aiming to engage international consumers through a consistent and streamlined approach to a frictionless customer journey.

“Tony Bianco is highly respected worldwide because of their unique designs and impeccable craftsmanship and materials,” said Lila Snyder, executive vice president and president of global e-commerce for Pitney Bowes. “We reduce complexity and take on much of the risk of selling cross-border including guaranteed currency conversions and fraud protection to help retailers like Tony Bianco realize their global growth strategies.”

Brands such as Tony Bianco have benefitted from the flattening of the retail market due to social media and mobile commerce, necessitating services to broaden its digital reach.

Pitney Bowes customers that deploy its cross-border functionality include Barneys New York, Eileen Fisher, Nine West, Rag & Bone, Target and Under Armour among others.

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