By  on July 18, 2019

Don’t put away the toys just yet — Toys ‘R’ Us (Tru Kids Brands Inc.) hits back with physical retail in the U.S. through a joint venture with retail-as-a-service platform, B8ta, to open two permanent stores later this year.

The aim is to present a “reimagined” Toys ‘R’ Us store that will engage shoppers in meaningful ways.

To continue reading this article...

load comments
blog comments powered by Disqus