By  on February 17, 2018

Product recommendations are vital to brands and retailers. Now a new startup aims to change the way companies collect the key, underlying data: Lose the surveys and turn the consumer experience into a game.

Three-year-old Trendage, powered by $1.5 million in angel funding, officially came out of stealth mode to spotlight its game app, Style Challenge. The game went viral on Facebook Messenger, where it added 1.5 million new users in just two weeks.

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