By  on September 14, 2018

Getting a decent fit might be about finding the right sizes and proportions, but finding a true fit goes beyond measurements — think customer taste and preferences.

No one knows that better than retail tech provider True Fit, a Boston-based firm known best for its fitting solutions. But as hard as proper sizing is to crack, the company has an even more ambitious goal — to arm apparel and footwear retailers with the industry’s deepest, most comprehensive set of customer and product insights.

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