Fiber firm Unifi will reveal its latest product offerings at the Outdoor Retailer Snow Show, introducing three new sustainable textile solutions centered on the increased consumer demand for recycled materials. Outdoor Retailer will take place Jan. 30 to Feb. 1 at the Colorado Convention Center in Denver. Its new product lineup includes TruFlexx, a sustainable, engineered stretch fiber made with Repreve, and TruClean, a chemical-free, anti-static fiber and Repreve nylon staple fiber.
Its TruFlexx fiber is a “breakthrough” 100 percent polyester, sustainable stretch product that “eliminates the need for Spandex,” according to the firm. TruFlexx is engineered for stretch and recovery, which allows for superior shape retention with less compression and improved moisture management. Winter warriors seeking relief from static can find comfort in TruClean, a chemical-free option that permanently inhibits static and cling, as well as repels pet hair, lint and other small particles. TruClean is available with the firm’s Repreve recycled fiber and its applications include apparel, pet bedding, upholstery, curtains automotive. And its Repreve nylon staple fiber, an enhanced, greener option for spun yarns, improves the hand feel and strength of fabrics with a “natural heather effect,” or cooling quality. The fiber creates an eco-friendlier option for nylon, which is a highly functional fabric praised for being lightweight, durable, moisture wicking, and resistant to pilling and abrasion, but is not biodegradable.
Jay Hertwig, group vice president of global brand sales for Unifi, said, “Our customers continue to ask for fibers and technologies that will not only help them meet their sustainability goals, but also provide superior performance. At Unifi, we continue to develop solutions that help our customers make a difference.”
And Richard Gerstein, Unifi’s executive vice president of global branded premium value-added products and chief marketing and innovation officer, said the company “[believes] that true innovation starts in the fiber, and our goal is to provide even more options to inspire our customers to innovate at the fiber level to achieve sustainable, high-performing products. True innovation happens when we collaborate with our brand and textile partners to create unique performance technologies that are embedded in the fiber, and we are excited to share these exciting new products at Outdoor Retailer Snow Show.”
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