By  on August 8, 2018

GETTING PERSONAL: Fashion software company Unmade has received $4 million in a new round of funding, with Felix Capital as the lead investor. The company, which was founded in 2014, has also shifted from a B2C model to a B2B model and forged partnerships with Farfetch, Opening Ceremony and Selfridges.

Unmade’s software allows consumers to customize products before purchasing. They can view different color options and rearrange prints and patterns to create their own unique garment within the parameters of the initial designs.

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