By  on March 14, 2019

In October, watchmaker Citizen struck a licensing deal with Fossil Group for the latter’s hybrid watch technology. Then this week at SXSW, the Japan-based company took the wraps off of its new wrist gizmo — without any of Fossil’s tech in it.

Instead, the company partnered with Veldt, a wearable start-up from its native Japan, to develop Riiiver — a new take on the connected watch that lets everyday users build their own custom watch apps. Sort of.

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