By  on November 7, 2019

The new line UpWest rocks a Northern California vibe — but hails from Columbus, Ohio.

Express incubated the new direct-to-consumer brand, and the ambitious UpWest is the yin to the $2.2 billion vertical retailer’s yang. While Express is associated with projecting confidence to the world with suiting for first interviews and beyond, and head-turning party dresses, UpWest is about introspection, self-love, slowing down, turning off and tuning out — even ever so briefly, to recharge.

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