By  on February 23, 2017

Retail’s notable shift to “mobile-first thinking” exemplifies a requisite and long-awaited transition from digital literacy to digital fluency in the m-commerce space. Everlasting customer loyalty now rests upon a brand’s ability to leverage real-time technology through mobile and strategic communication, in tandem with surpassing expectations for personalized, targeted marketing both online and in-store.

With that in mind, Urban Airship, a mobile engagement platform that offers digital wallet solutions, partnered today with Apple Pay to streamline point of sale experiences for shoppers while increasing their participation in loyalty and rewards programs. “What we’re really doing is reducing the amount of friction that it takes for a consumer to join a loyalty program, said Danny Ackerman, the director of product management at Urban Airship.

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