Retail’s notable shift to “mobile-first thinking” exemplifies a requisite and long-awaited transition from digital literacy to digital fluency in the m-commerce space. Everlasting customer loyalty now rests upon a brand’s ability to leverage real-time technology through mobile and strategic communication, in tandem with surpassing expectations for personalized, targeted marketing both online and in-store.
With that in mind, Urban Airship, a mobile engagement platform that offers digital wallet solutions, partnered today with Apple Pay to streamline point of sale experiences for shoppers while increasing their participation in loyalty and rewards programs. “What we’re really doing is reducing the amount of friction that it takes for a consumer to join a loyalty program, said Danny Ackerman, the director of product management at Urban Airship.
The iconic Tiffany & Co. Fifth Avenue flagship will have a whole new look come 2021, reports @mistywhitesidell . The 10-story store is being expanded and renovated under the vision of chief artistic officer, Reed Krakoff. #wwdnews
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018