By  on March 13, 2018

There’s a lot of noise at SXSW. It’s a hotbed of activity for some of the biggest names in music, film, tech and fashion, with luminaries discussing everything from their latest projects to the best ways brands can use emerging technologies. But away from the gonzo parties and lavish activations, one tech provider sits in a modest exhibit, quietly addressing a key challenge for brick-and-mortar operators: How can a physical store compete with digital counterparts that offer features like artificial intelligence-driven stylists and product recommendations?

The answer could be found in the old saying, “If you can’t beat them, join them.”

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