There’s a lot of noise at SXSW. It’s a hotbed of activity for some of the biggest names in music, film, tech and fashion, with luminaries discussing everything from their latest projects to the best ways brands can use emerging technologies. But away from the gonzo parties and lavish activations, one tech provider sits in a modest exhibit, quietly addressing a key challenge for brick-and-mortar operators: How can a physical store compete with digital counterparts that offer features like artificial intelligence-driven stylists and product recommendations?
The answer could be found in the old saying, “If you can’t beat them, join them.”
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion