By  on September 23, 2019

Verizon Media, the ad and content creation arm of U.S. carrier Verizon, is betting big on augmented reality for ads. And it’s taking Macy’s along for the ride.

The company said Monday that it’s jazzing up its full-screen ad format, Moments, with AR — a technology that layers information or images over the lens’ view of the real world.

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