virtual reality

Artificial intelligence platform company, Symphony RetailAI has revealed its newest initiative, SR Virtual Store Remodeling. The virtual reality (VR) tool facilitates users to reimagine existing and future store layouts according to analytics, a spokesman for the company said.

The platform aims to provide CPGs a look at how products will perform on the shelf to ultimately deliver enhanced shopping journeys while expediting operations and supplier communication.

“With SR Virtual Store Remodeling, we can create intelligent store layouts that engage customers based on their actual preferences,” explained Vishal Kirpalani, vice president of product experience and design at Symphony RetailAI. “The solution allows us to work with retailers and remove the guesswork to design new and unique layouts for each store location at a lower cost and execute virtual customer tests that ensure these investments will be optimized at the store, aisle and shelf level.”

Geared mainly toward supermarkets, big box retailers stand to gather key insights under the software, too. “Symphony RetailAI Shopper Experience group creates a virtual 3-D model of any variety of a retailer’s store layouts and vision. Stakeholders at all levels of the planning process have visibility into store concept and can easily configure and improve connected processes by integrating real store plans, planograms and shopper marketing activations, without affecting any live stores,” said the spokesman.

Users will then have the opportunity to virtually walk the store to encounter the experience as a customer might. The platform crunches this consumer behavior feedback to inform future strategy development.

“The shopping experience is the key to success in today’s retail environment,” said Dr. Pallab Chatterjee, chairman and chief executive officer of Symphony RetailAI. “Retail stores are realizing the need to maintain a dynamic ability to engage the shopper with the right format for the right occasion and make shopping fun and easy. Virtual reality simplifies this process and makes it easy to share vision and plans across the enterprise and beyond, providing unrivaled clarity for internal and supplier stakeholders to ensure new store layouts realize their potential.”

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