By  on December 7, 2017

In effort to bolster digital payments, Visa has announced its new features for connected, payment-enabled devices that deliver sensory confirmations via sound, animation and vibration once a transaction has been completed. The updates come at a time when consumers are increasingly shopping via mobile devices — even when in a physical store.

“As payments become increasingly embedded in commerce, the notion of ‘Everywhere You Want to Be’ takes on even greater meaning for our brand. As new payment experiences continue to take shape in the world, this suite of sensory branding elements will give consumers the assurances we know they want every time they use Visa,” said Lynne Biggar, chief marketing and communications officer of Visa.

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