In effort to bolster digital payments, Visa has announced its new features for connected, payment-enabled devices that deliver sensory confirmations via sound, animation and vibration once a transaction has been completed. The updates come at a time when consumers are increasingly shopping via mobile devices — even when in a physical store.“As payments become increasingly embedded in commerce, the notion of ‘Everywhere You Want to Be’ takes on even greater meaning for our brand. As new payment experiences continue to take shape in the world, this suite of sensory branding elements will give consumers the assurances we know they want every time they use Visa,” said Lynne Biggar, chief marketing and communications officer of Visa.Between the scare of recent high-profile cyber hacks such as Equifax's breach, coupled with the improvement of omnichannel commerce, consumer demand now requires a dual approach to shopping. Merchants must deliver efficiency in shopping journeys and also heightened security within every point of engagement. Through the new functions, Visa is aiming to maintain consumer trust — and loyalty.To finalize the most prominent components, Visa surveyed consumers within eight countries to collect a sense of global understanding of the impact of sensory branding. According to the research, 83 percent of consumers said that sound or animation cues positively impacted their perception of Visa as a brand. What’s more, 81 percent said that they would have a higher opinion of merchants and vendors that deployed sound or animation features that lasted less than a second — sound was often equated with speed, too.Visa’s research also found that haptic — or vibrational — technology invoked emotions of happiness and excitement within consumers. As shoppers continue to migrate shopping habits to mobile devices, it will be key for not only brands and retailers, but the services they support and deploy for point-of-service to optimize messaging and communication on security features being enforced to protect shopper privacy.More from WWD:2018 Retail Predictions: AI, Experiences, Price Transparency to IncreaseStrategy Overhauls Might Be Unnecessary to Attract MillennialsThe Social Media Channels that Deliver the Highest E-commerce Conversions
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.