As consumers embrace more personalized shopping experiences through artificial intelligence and bespoke software, online publishers are looking to deepen their engagement with targeted, interactive images via “content-driven commerce.”
ViSenze, an AI company that develops visual-search and image-recognition solutions for e-commerce, mobile commerce and digital advertising businesses, launched a visual commerce platform today, which empowers online publishers to monetize their visual assets while upholding a streamlined and “non-intrusive” user experience.
“In a world where online retail continues to gain market share, content-driven commerce is fast becoming a crucial channel for brands to increase sales volume and acquire new customers. Failure to capture customers at moments when they’re most likely to buy falters the customer journey, resulting in lost revenue,” said Anmol Arora, the head of visual content platforms at ViSenze.
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Through the new platform, online publishers can “effectively transform inspiration into purchases,” by using the software alongside existing ad revenue streams, the company said. ViSenze’s visual intelligence analyzes images and video content and mechanically links the content to featured products, as well as comparable product recommendations. According to ViSenze’s research, 67 percent of Millennial women expressed interest in taking advantage of the benefits “shoppable content” offers, such as instantly purchasing products viewed in articles, photo galleries or videos.
Further engagement allows users to search by image (via reverse image search) and peruse out-of-stock alternatives, and it offers the convenience of automated product tagging. Moreover, ViSenze claims to be the first to combine automated in-video search and image recognition. Its timing is strategic, as video has become one of the most popular channels for consuming content, with 55 percent of people watching videos online every day, as stated in a report by Insivia.
The platform hopes to capture online audiences at “moments of inspiration” within digital content that purportedly trigger shoppers to make purchases on a whim.