By  on January 12, 2018

“Alexa, disrupt the retail market, please.”

Voice-activated assistants such as Amazon’s Alexa and Apple’s Siri are still in the process of being widely embraced by consumers, especially in regards to completing purchases. But, in the next three years, Capgemini included in its report, “Conversational Commerce: Why Consumers are Embracing Voice Assistants in Their Lives,” the tools will likely shape — and service — the retail market in lieu rising consumer demands for enhanced customer service.

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