By  on October 12, 2018

Walmart U.S. e-commerce has acquired Bare Necessities, the largest online specialty retailer of intimate apparel, the company said Friday. The brand will join the portfolio of Walmart e-commerce labels.

Noah Wrubel, Bare Necessities‘ co-founder chief executive officer, will join Walmart and lead the intimates category for walmart.com and jet.com, while continuing to operate Bare Necessities as ceo of the company. Bill Richardson, co-founder and chief operating officer of Bare Necessities, along with the company’s team will join Walmart U.S. e-commerce.

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