By  on April 17, 2018 today revealed details about the next phase of its reimagined web site, which will bow in May, featuring sophisticated graphics and photography that showcases “real-life moments,” an expanded color palette and fonts that add vibrancy and depth to the site. It’s all meant to create a more upscale environment resembling a specialty store experience as the Bentonville, Ark.-based retailer moves beyond low-priced apparel to launch a flagship online store for Lord & Taylor and capture new brands.

Beyond the cosmetic changes, which are significant, there’s a focus on creating differentiated shopping experiences for customers based on their wants and needs as well as their geography.

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