By  on April 26, 2019

Seated in an angular, sun-soaked den atop colorful cushions, with apparel projects bestrewing tabletops, vice president of innovation at Lectra Philippe Ribera shared his vision of fashion’s future, which builds the same playfulness and experimentation into every solution. In an extensive first look, WWD tours Lectra’s “experimental” and “collaborative” Innovation Lab in the Bordeaux-Cestas campus in France during its annual global VIP fashion event, held at the same time.

Lectra’s annual global VIP fashion event explored how technology is aiming to break down the barriers of the existing supply chain to entice the new fashion consumer. The program, titled “Winning Over the New Fashion Consumer” commanded attention toward a “co-created” fashion future whereby Lectra hopes to serve as a key partner.

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