THE STYLIST IS IN: WiShi, an app start-up that counts Maurice Marciano as an early investor has disclosed to WWD it has raised additional funding.

The round was led by Venrex Investment Management, an investor in fashion marketplaces Lyst and Thread. The capital infusion brings the company’s total funding raised to date to $5.2 million.

WiShi, which stands for Wear It Share It, gives users the ability to upload what’s in their closets and get access to stylists for advice on what to wear. Users have the option of making purchases through the app if there are holes in their wardrobe with brands such as Nasty Gal, Neiman Marcus and Marc Jacobs available via WiShi. The San Francisco-based firm launched its app in beta mode in November 2014 and since then reported it has seen more than 200,000 registered users.

WiShi founder Clea O’Hana, a former stylist at Net-a-porter and Belstaff, said the funding will be used to make additional tech and marketing hires as well as grow its base of partners totaling around 200.

“WiShi’s kind of like an octopus,” O’Hana said. “It’s a mix between content, community and technology.”

She also pointed out the app’s potential for young stylists who may use their work done through the app as a resume of sorts.

“If you use WiShi, you can build your portfolio and you also get the likes and the followers,” she said.

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