After years of disruption, corporate reset and big-time market share moves, just what fashion will look like in even the near future remains pretty fuzzy.
But at least the outline of what’s ahead is starting to become a little clearer and will be explored in depth at the WWD Digital Forum, set to be held Sept. 18 at Convene in downtown Manhattan.
As both merchants and consumers settle into the digital world and start to live and breathe technology in a new way, new combinations are starting to crop up.
At the summit, Anthony Marino, president of online consignment shop and thrift store ThredUp, will talk about powering the retail revolution.
The company recently raised $175 million in funding and formally launched its Resale-as-a-Service platform, which Macy’s Inc. and J.C. Penney Co. Inc. are using to bring resale into their four walls.
That kind of mash-up — part digital, part physical and part old, part new — is becoming more common and promises to be a potent combination.
In the same vein, StockX is putting Wall Street together with Streetwear and Josh Luber, cofounder, will be on hand to talk about how his stock market of things — especially hard-to-get kicks — is shaping e-commerce.
But resale — at ThredUp, StockX and beyond — is only one of the trends that is leading fashion to the future and will be explored at the forum.
Jennifer Fleiss, ceo and cofounder of Jetblack (and a Rent the Runway cofounder) will talk about how conversational commerce is changing retail.
And Ron Johnson, ceo and cofounder of Enjoy (and former head of J.C. Penney Co. Inc. and Apple retail), will look into the future of retail through the lens of his new company, which focuses on last-mile delivery.
Additionally, Jason LaRose, ceo of Equinox Media, will dive into the physical and digital future of fitness while Savannah Sachs, ceo of Tula, will give a presentation titled, “Healthy Looks Good on You” and Katia Beauchamp, ceo and cofounder of Birchbox, will explore “The Intersection of Art and Efficacy.”
Sitting down for separate conversations with WWD editors will be Jill Ramsey, executive vice president, chief product and digital revenue officer at Macy’s Inc., and Shira Suveyke, brand president of Shopbop.
In other presentations at the forum:
• Nick Molnar, U.S. ceo and cofounder of Afterpay will explore “Building Trust with the Biggest Shopping Generation.”
• Rose Blackmore, senior managing director of Partnerships at Dealmoon, will discuss how Chinese Millennials and Gen Zers are redefining the sector.
• Agathe Westad, director of new business at Optimove, will tackle the topic of turning one-time customers into repeat purchasers.
• Martin McNulty, global ceo at ForwardPMX, which helps brands scale their business across any language, platform or market will give a presentation titled, “Retail: Dead Wrong.”