Digital disruption — how to do it and who will turn the fashion industry on its head — will be the key theme of this year’s WWD Digital Forum: Los Angeles.

Slated for Nov. 10 at the Hammer Museum, the forum will bring together speakers ranging from traditional retailers expanding digitally to e-tailers in the fashion and beauty space and tech players.

The conference is expected to draw some 200 marketers and retailers looking for insights into how peers are leveraging their digital presence and data to help them divine the future.

Presenters from research firm The NPD Group and coupon site RetailMeNot Inc. will distill consumer data and look at how businesses can use that information effectively.

Other speakers will discuss how consumer groups, including the much-sought-after Millennials, are using discovery platforms such as Polyvore and Pinterest in their shopping process. This broader conversation will be touched on by speakers such as Forever 21 global social media manager Mario Moreno, Polyvore chief operating officer Arnie Gullov-Singh, ModCloth chief executive officer Matthew A. Kaness and Pinterest head of growth and brand David Rubin, along with Stella & Dot chief creative officer and co-creator Blythe Harris and Stella & Dot Family Brands ceo and founder Jessica Herrin.

Other presentations will focus on successful how-to stories of entrepreneurs who used digital to launch and grow their businesses. These stories will come from True & Co. cofounder and ceo Michelle Lam, Madison Reed cofounder and ceo Amy Errett and Drybar founder and chief creative officer Alli Webb.

The gathering comes at a time when buzz continues to grow about the renaissance in the Los Angeles fashion, food, retail and art scenes that is, for the most part, centered around activity downtown.

The local landscape of digital companies has seen the rise of Revolve, JustFab, Nasty Gal, ModCloth and Dolls Kill as a new generation of e-tailers, including DSTLD, Cuyana, Combat Gentlemen, Me Undies and Everlane seek their own share of the market.

That growth has attracted the attention of traditional tech companies that are starting to carve their own outpost—nicknamed Silicon Beach — in Playa Vista, about 40 miles southwest of downtown Los Angeles. Playa Vista is where YouTube, Google, Facebook, Microsoft and Yahoo heave either set up offices or are planning to soon.

Those interested in attending the forum should contact Patricia Reidy at 646-356-4724 or

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