Two consulting firms, The Yacobian Group LLC and Marvin Traub Associates, have formed a strategic partnership to roll out Yacobian’s “customer interaction management operating system” to retailers.
This story first appeared in the March 30, 2009 issue of WWD. Subscribe Today.
The system, known as CIMS, is geared to help retailers increase the number and size of transactions from existing customer traffic. It includes software that measures traffic and customer experience through a metric that TYG calls return-on-visits, and provides tools for management and associates to better staff the selling floors, improve labor performance and engage customers.
Marvin Traub said he spent three months reviewing CIMS and discovered “a truly unique, transparent, easy-to-use technology that has positively changed the way that I look at customer interactions on the selling floor. I realized instantly that TYG’s technology is a tool for identifying and capturing incremental profitable revenue.”
Mortimer Singer, senior vice president of Marvin Traub Associates, characterized CIMS as “a marriage of the science of technology with the art of human interaction.” He added: “CIMS is a retail solution for the 21st century that provides brick-and-mortar stores with the visibility of customer metrics and insights typically only enjoyed by the e-commerce industry.”