MILAN — The Yoox Net-a-porter Group has partnered with Milan’s prestigious SDA Bocconi University for digital education in the fashion and luxury industry, developing a new course in digital strategy, marketing and e-commerce.
The course will be part of the 2017 edition of the Master in Fashion, Experience & Design Management, known as MAFED, at SDA Bocconi. Bocconi first launched the master’s program in 2002 in association with Italy’s luxury goods association Fondazione Altagamma to focus on key aspects of management in the fashion, design and luxury industries.
The 2017 edition of the course was launched on Monday with an opening speech by Federico Marchetti, chief executive officer of YNAP and Bocconi Alumnus of the Year 2014, and a welcome speech from the rector of Bocconi University, Gianmario Verona, and the dean of SDA Bocconi, Giuseppe Soda.
“This important partnership with SDA Bocconi, which for many years has offered the most prestigious master’s in the fashion and luxury industry, further strengthens our commitment to digital education, a key way to accelerate transformation in the sector,” said Alex Alexander, chief information officer of YNAP.
The course will enable students to learn both the strategic aspect and the fundamentals of digital marketing, smart data, e-commerce and customer experience and engagement. MAFED and YNAP will work together to design the program. Managers from the leading online retailer are expected to give lectures and present case studies.
“A growing portion of MAFED graduates go on to work in positions that require vision, skills and expertise in digital technologies,” said Emanuela Prandelli, director of MAFED. “Our students are digital natives and companies expect them not only to be familiar with digital technologies in their day-to-day lives but also to be able to deploy digital skills and technologies in their businesses. That’s why we decided to instill MAFED with a renewed dual focus on analytical and web skills, with a particular concentration on e-commerce, which now plays an increasingly important role at fashion and luxury companies.” Prandelli added that the partnership with YNAP was “a great way to strengthen the digital aspect” of the program.
The partnership will also see YNAP supporting a group of MAFED students with a field project, the results of which will then be presented to the company. In addition, a number of MAFED students will join the group’s internship program after graduating.