By  on July 11, 2018

MILAN — The Yoox Net-a-porter Group has taken its commitment in promoting digital education a step further: The leading online luxury fashion retailer commissioned research in the U.K. to investigate what keeps young women from pursuing studies in technology.

Surveying 1,000 young people ages 11 to 16 and 1,000 parents of children in that same age bracket, the study shows that even if young women are aware of the availability of careers in technology, half of them believe that these are “unexciting,” while more than two-thirds think roles in tech are mainly about gaming and IT consultancy.

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