By  on January 9, 2019

YouCam app maker Perfect Corp. is joining forces with Ulta Beauty and Cosmopolitan magazine on upcoming online and in-store roll-outs of the former’s latest artificial intelligence and augmented reality technology features, executives disclosed at CES in Las Vegas on Wednesday.

“Our partnership with YouCam will give us insight about how augmented reality experiences can complement the services we offer in Ulta Beauty stores,” said Prama Bhatt, senior vice president of digital and e-commerce at Ulta Beauty. “This represents a nice merging of physical, digital and emotional experiences — especially the ability for a guest to virtually try on hair color, with an Ulta Beauty stylist, as part of their in-store salon service.”

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