By  on May 22, 2019

Zebra Technologies Corporation announced its intent to acquire Profitect, a software-as-a-service organization that provides retail and consumer packaged goods companies with prescriptive analytics solutions.

Using machine learning and prescriptive analytics, Profitect enables retailers such as Ann Taylor, Abercrombie & Fitch, Belk, Finish Line and Walgreens to be “more efficient, effective and profitable,” according to Guy Yehiav, chief executive officer of Profitect. At the time of publish last June, Yehiav told WWD how Profitect has experienced over 200 percent year-over-year growth.

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