Today Zeekit, a mobile platform and app, released its virtual fitting room tool that allows users to wrap items around a flat personal image. The app features functionality that placed 3-D imagery on 2-D photographs inspired by founder Yael Vizel’s experience serving as a captain in the Israeli air force.
The name, which means chameleon in Hebrew, echoes the app’s ability to layer items from various sources on a flat image of the user. Zeekit allows users to source products online, in print, or in store, hover it over their saved body image and then link to retailers to purchase.
Millennials have demonstrated high preference for intensive online research before eventually buying, typically in store. The app speaks to the sensibilities of this power core of spenders to digitally try on clothing and accessories. The technology fits items specifically to the user’s body accounting for fabrication, and even suggests sizing to facilitate the most informed purchase possible. Users can build a virtual closet á la Cher Horowitz in “Clueless” by saving items for later review or to be shared with their friends via social media.
Retailers and brands can seamlessly integrate Zeekit into preexisting platforms. According to Vizel, it takes approximately three days to integrate 1,000 items. Customer data can also be accessed through the tool’s dashboard, which also features real-time analytics regarding specific performance of a product. What’s more, brands hold the functionality to unveil specific items to a limited user base to crowd-source the potential of various products before releasing to market.
Zeekit partnered with Rebecca Minkoff during New York Fashion Week to give attendees the ability to shop items immediately that were spotted on the runway. “At Rebecca Minkoff, the integration of technology and style is paramount. Our partnership with Zeekit developed very organically and was a prime example of the best kind of integration. To be able to virtually try on a garment and give our girl the chance to access the feel of our product with immediacy — technology like that is made for the Rebecca Minkoff girl — for the Millennial consumer,” Rebecca Minkoff chief executive officer, Uri Minkoff said.
In addition to its partnership with Rebecca Minkoff, the app also aligned with People StyleWatch for readers to browse and virtually try on 180 items featured in the publication’s September fall trend feature. With that, e-commerce and content now offer a more organic approach to real-time purchasing in line with the see-now-buy-now business model.
Vizel applied technology she developed and utilized during her service with the Israeli military. A technician-trained electrical engineer, Vizel developed software, which rendered 3-D maps over 2-D landscape images. With that same idea, 3-D product images will be applied to 2-D user photographers. Zeekit has raised $9 million in Series A round of investments donated by angel investors. Zeekit currently sells brands such as Rag & Bone, H&M, Barneys New York and Clare Vivier.