Brands like L.A. Collective and A Golden State are expanding amid the pandemic.
The immersive shop will change each month to highlight product launches.
The new line, Samesies, offers chic and elevated but wearable children’s swimwear.
The inaugural collection debuts with two types of sports bras and leggings. But Bernstein said there’s more to come.
Miami Swim Week pivoted with digital platforms, and brands and buyers said they have seen huge increases in sales since July.
The capsule is available exclusively on pe-nation.com.
The capsule will be sold on their respective web sites and in their freestanding stores.
The activewear collection will be released on Aug. 1.
The launch marks parent company American Eagle Outfitters’ second new brand launch in under a month.