Fleur du Mal opens its first West Coast store in L.A. Tuesday.


First Look: Fleur du Mal Opens Flagship in L.A.

Designer Jennifer Zuccarini hopes to make the lingerie shop a cultural hub, she said.

clock April 19, 2021Ryma Chikhoune

Elle Reve lingerie


EXCLUSIVE: Savage x Fenty Model Launches Her Own Lingerie Brand

Nazanin Mandi Pimentel’s innerwear and sleepwear brand, Elle Reve, includes bodysuits, bralettes, slips, rompers and sleep accessories.

clock April 15, 2021Kellie Ell

Playboy Yandy collaboration


EXCLUSIVE: Playboy and Yandy Team Up to Grow

The men’s lifestyle brand and lingerie firm are releasing a spring collaboration as both brands try to reach a wider demographic.

clock April 1, 2021Kellie Ell

Sadie Frost


Sadie Frost Returns to Design With Luxury Yoga Collection, Frost

Frost has a number of projects on the go, including directing her first feature-length documentary, about Mary Quant.

clock March 26, 2021Samantha Conti

victoria's secret swimwear


Victoria’s Secret Riding Wave of Stimulus Checks and Eased COVID-19 Restrictions

Parent company L Brands raises quarterly earnings guidance twice in one month as a result.

clock March 26, 2021Kellie Ell

Mission underwear.


Underwear Is Seen as a Hot Category for Pandemic-Weary Shoppers

Mission and Everlast are both getting into underwear along with other categories such as socks and loungewear.

clock March 18, 2021Jean E. Palmieri

Leslie Wexner


End of an Era: L Brands Founder Leslie H. Wexner Permanently Leaving Victoria’s Secret

Wexner and wife Abigail will not be up for re-election to the Victoria’s Secret’s parent company board this spring.

clock March 18, 2021Kellie Ell

La Perla


La Perla’s Blast From the Past

The luxury lingerie brand introduces ’80s Archival Revival collection as it continues to grow across channels.

clock March 8, 2021Kellie Ell

Cosabella Litoralle Aromatica


EXCLUSIVE: Luxury Lingerie Brand Cosabella Expands Into Beauty

The scented fragrances will be available to purchase à la carte or in sets with bras and underwear.

clock March 1, 2021Kellie Ell

Thinx underwear


EXCLUSIVE: Thinx Period Panties Launch at Target, CVS

The innerwear brand, which makes feminine hygiene apparel products, is expanding into mass retail with a lower-priced collection.

clock March 1, 2021Kellie Ell

Victoria's Secret


Potential Sale or Spin-off of Victoria’s Secret Looms

Parent company L Brands said it will make a decision on the future of the lingerie business in the next six months.

clock February 25, 2021Kellie Ell

Victoria's Secret store


The Comeback Continues at Victoria’s Secret

Shares rose at parent company L Brands after the retailer revealed better-than-expected holiday sales.

clock February 24, 2021Kellie Ell

Savage x Fenty Tamera McLaughlin


Rihanna Hires First Little Person As Savage x Fenty Lingerie Model

Tamera McLaughlin is the latest face to represent the innerwear brand.

clock February 24, 2021Kellie Ell

ThirdLove loungewear


ThirdLove Launches Loungewear

The expansion is the lingerie e-tailer’s first foray into other product categories.

clock February 18, 2021Kellie Ell

Agent Provocateur


EXCLUSIVE: Agent Provocateur Makes Basic Sexy

The British-based lingerie brand, known for its sexy underpinnings, is launching a collection of everyday innerwear.

clock February 18, 2021Kellie Ell

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