Related Garments


How a Smaller Underwear and Sock Brand Breaks Through

Brothers David and Mike Appel launched Related Garments in 2015, but now that bigger players have copied their matching socks and underwear concept, they are having to innovate quickly.

clock 9hAria Hughes

Photo by Eugene Gologursky/Getty Images for Underfashion Club


Femmys Spotlight the Finest in Intimate Apparel

Body diversity, students and standout executives were honored on the evening.

clock February 6, 2019David Moin

The Outer Body from Heist


Heist Gets Into Shapewear, Releasing High-Waisted Underwear

The London-based tights brand uses technology and product innovation to make comfortable shapewear.

clock February 5, 2019Fiona Ma

#AerieREAL Role Models


Aerie Names #AerieReal Role Models

Busy Philipps, Jameela Jamil, Samira Wiley, Brenna Huckaby and Molly Burke will become ambassadors for the innerwear brand.

clock January 30, 2019Aria Hughes

Cosabella Eloquii


Eloquii Partners With Cosabella

This will be the first time the intimate apparel brand has made lingerie and shapewear up to a size 5X.

clock January 22, 2019Aria Hughes

Rya Montelle


Montelle Partners With Rya

The Montreal-based intimate apparel firm will help grow Flora Backer’s lingerie brand.

clock January 18, 2019Aria Hughes

Roslyn Harte


Roslyn Harte, Intimate Apparel Vet, Dies at 94

Harte, better known as Roz, passed away on Dec. 20.

clock January 14, 2019Aria Hughes

Chantal Thomass Spring 2019


Natacha Jacquier-Laforge Takes Over Creative Direction of Chantal Thomass

French lingerie designer Chantal Thomass is leaving the brand she created in 1975, now owned by Groupe Chantelle.

clock December 19, 2018Fleur Burlet

Kiki de Montparnasse


Kiki de Montparnasse Launches Ath-leisure

The lingerie and ready-to-wear brand is moving into the growing ath-leisure category.

clock December 17, 2018Aria Hughes

Lemonade Dolls' Campaign


New Lingerie Brand Lemonade Dolls Taps Into Teens, Generation Z

The brand will launch with a pop-up in Topshop and is operating on a subscription-based model.

clock December 11, 2018Fiona Ma

Johnny Was


Johnny Was Continues Growth Push With Swim

The newest category continues a plan that looks to scale the business through an expanded assortment and store growth.

clock November 30, 2018Kari Hamanaka

Viktor Horsting and Rolf Snoeren


Viktor & Rolf Find Designing Lingerie ‘Very Zen’

The designers have teamed up with French lingerie house Aubade on a nine-piece capsule collection, in stores in June 2019.

clock November 28, 2018Fleur Burlet

Dita Von Teese attends 2018 Femmy Awards hosted by Dita Von Teese on Feb. 6 in New York.


The Underfashion Club Reveals Honorees for the 2019 Femmy Awards

The nonprofit intimate apparel organization will recognize Kohl’s, Gelmart International, Pioneer Elastic Fabric Ltd., Dillard’s and more.

clock November 19, 2018Aria Hughes

Cuup brand


Former Free People and Blackstone Staffers Unveil Bra Brand

Cuup is one of many bra brands attempting to be the antithesis to Victoria’s Secret.

clock November 12, 2018Aria Hughes

Heidi Zak


How ThirdLove Fosters an Inclusive Bra Shopping Experience

Cofounder Heidi Zak believes she can build a multibillion-dollar intimate-apparel business without physical stores.

clock November 6, 2018Aria Hughes

Load More Arrow


Today's Must Read

Backstage at Jeremy Scott RTW Fall 2019


Fall 2019 Accessories Roundup: The Best Bags, Boots, Jewelry and More…

clock 6hThomas Waller

Social Studies