The hosiery brand, which will celebrate its centenary in 2021, is being relaunched under new leadership and creative direction.
More than 300 people, including 12 of the 13 AerieReal role models, made an appearance in New York City for International Women’s Day.
The collection is for D+ consumers.
This year’s gala included dinner, dancing and a surprise appearance by Cyndi Lauper at Manhattan’s Cipriani 42.
The brand’s video conference fittings are helping to secure repeat customers.
The lingerie and sleepwear pieces will be available starting on Valentine’s Day.
While inclusivity and sustainability remained front and center, players at the Salon de la Lingerie are channeling demand for standout product and an emotional experience.
The evening also raised more than $200,000 for NYU Langone’s Children’s Hospital.