TellTale, Chico's FAS new line.


Lingerie Makers Take On Victoria’s Secret

Intimates companies that want to succeed need to offer something new.

clock 4hKellie Ell

Agent Provocateur


Agent Provocateur Banks on Inclusivity, Branches Into Bridal

The brand is stretching in new directions under new owners, Four Holdings.

clock April 16, 2019Samantha Conti

Dream Bandits


Quay Founders Make Bid for Lingerie Market

Can lightning strike twice? The founders of Quay will give it a go, this time with a versatile range of lingerie.

clock April 5, 2019Kari Hamanaka



Sexy and Comfortable Lingerie in One

Lingerie start-up Journelle says sexy lingerie is making a comeback — as long as it’s comfortable.

clock April 2, 2019Kellie Ell

A look from ThirdLove.


ThirdLove Launches More Sizes

The bra company has expanded to 78 sizes in five styles.

clock February 20, 2019Aria Hughes

Related Garments


How a Smaller Underwear and Sock Brand Breaks Through

Brothers David and Mike Appel launched Related Garments in 2015, but now that bigger players have copied their matching socks and underwear concept, they are having to innovate quickly.

clock February 15, 2019Aria Hughes

Photo by Eugene Gologursky/Getty Images for Underfashion Club


Femmys Spotlight the Finest in Intimate Apparel

Body diversity, students and standout executives were honored on the evening.

clock February 6, 2019David Moin

The Outer Body from Heist


Heist Gets Into Shapewear, Releasing High-Waisted Underwear

The London-based tights brand uses technology and product innovation to make comfortable shapewear.

clock February 5, 2019Fiona Ma

#AerieReal Role Models


Aerie Names #AerieReal Role Models

Busy Philipps, Jameela Jamil, Samira Wiley, Brenna Huckaby and Molly Burke will become ambassadors for the innerwear brand.

clock January 30, 2019Aria Hughes

Cosabella Eloquii


Eloquii Partners With Cosabella

This will be the first time the intimate apparel brand has made lingerie and shapewear up to a size 5X.

clock January 22, 2019Aria Hughes

Rya Montelle


Montelle Partners With Rya

The Montreal-based intimate apparel firm will help grow Flora Backer’s lingerie brand.

clock January 18, 2019Aria Hughes

Roslyn Harte


Roslyn Harte, Intimate Apparel Vet, Dies at 94

Harte, better known as Roz, passed away on Dec. 20.

clock January 14, 2019Aria Hughes

Chantal Thomass Spring 2019


Natacha Jacquier-Laforge Takes Over Creative Direction of Chantal Thomass

French lingerie designer Chantal Thomass is leaving the brand she created in 1975, now owned by Groupe Chantelle.

clock December 19, 2018Fleur Burlet

Kiki de Montparnasse


Kiki de Montparnasse Launches Ath-leisure

The lingerie and ready-to-wear brand is moving into the growing ath-leisure category.

clock December 17, 2018Aria Hughes

Lemonade Dolls' Campaign


New Lingerie Brand Lemonade Dolls Taps Into Teens, Generation Z

The brand will launch with a pop-up in Topshop and is operating on a subscription-based model.

clock December 11, 2018Fiona Ma

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Today's Must Read

Patrick Ottomani is named ceo of Audemars Piguet North America


EXCLUSIVE: Audemars Piguet Names Patrick Ottomani North America CEO

clock 3hMimosa Spencer

Social Studies