David Thörewik of H&M’s Weekday division, has been named chief executive officer.
The brand will highlight its hero products from the past seven decades including the button-down shirt.
Made-to-measure sales are outpacing off-the-rack.
Called Kane 11, the direct-to-consumer site will launch on Nov. 11.
The London brand has signed a licensing agreement with Delta Galil to produce men’s underwear, loungewear and thermal wear.