Shaquille O’Neal XLG clothing and furnishings will hit 350 stores and online on Sept. 12.
According to owner James Whitner, offering a transaction has become secondary to offering an experience.
The special committee for the company continues to support George Feldenkreis in his deal to take the brand private.
The company recently inked deals to open Zegna stores in Canada and also acquired a women’s shoe retailer.
The collection is being offered on the web site and at two retail Guideshops.