Smaller stores may find customers are more likely to shop local to help support their communities.
Most men’s brands and stores are hoping for pent-up demand, but the category will need to be updated for comfort and performance.
E-commerce sales rose 69 percent in the period to now account for 46 percent of the big and tall retailer’s overall volume.
With a lot of unsold spring 2020 merchandise, men’s wear stores are being careful about orders for next season — and “attending” the virtual trade shows.
Merchants are navigating the virtual site to shop established men’s wear brands but finding it hard to discover new labels.
The men’s wear retailer is parent company to Men’s Wearhouse, Jos. A. Bank, Moores and K&G.
The men’s retailer has warned that it may have to file bankruptcy in the third quarter.
The category has grown to now represent a reported 30 percent of the company’s overall sales.
The executive joined the company at the end of last year and was responsible for marketing during the pandemic.
Younger men are discovering Bijan’s classic if ever-so-slightly cheesy charms.