The founder and creative director of his namesake brand now has retail and brand headquarters, a new house and newborn twins in the city.
Diesel hasn’t named a successor for Nicola Formichetti, but it’s working with a series of designers from the VFiles Community.
The plan is to excite the customer with frequent drops, and a flow of fresh merchandise.
The collection is being rolled out in stores now and the collaboration has helped the Italian brand develop a younger customer base.
He’s teaming with PrettyLittleThing in attempt to make the brand more accessible but still aspirational.
The designer signed copies of her new book and talked sustainability and the future of her brand.
While organization and communication still need work, collections by younger, emerging designers showed promise.