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Chris Bosh might be as good at “pinning” as he is at basketball. On Monday night, the Miami Heat power forward held a party feteing his new neckwear line, Mr. Nice Tie, at Carson Street Clothiers, where he shared his very personal connection to a social media platform.

“I got into it because of my wife,” he told WWD. “Now I’m really addicted to it all. I have 10 different boards with around 100 to 200 photos each.”

Though his name is unsearchable and discreet, he said the boards are inspirations he gets from people watching, observing how style bloggers wear their clothes, or from destinations.

The 30-year-old launched his new business at the trade shows in Las Vegas, where he witnessed firsthand just how difficult fashion can be, especially since larger retailers passed on his first collection.

“It was a really busy time in Vegas and I didn’t really think I’d make a dent,” he admitted. “But now I’m in New York and selling here at Carson Street Clothiers. I’m very serious about this. This is why I’m doing it and I’m very proud to show it in front of everybody.”

Well, maybe not everybody. Television host Nick Cannon, who recently split with Mariah Carey, was also in attendance at the party: “I’m here because honestly, I’m checking out the competition. I have a tie line at Macy’s so I’m seeing what he’s up to.”

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