A rendering of Ceresio 7 Gym&Spa

Dsquared2 creative directors Dean and Dan Caten are expanding their Milan’s Ceresio 7 project with a gym and a spa slated to open in mid-January to coincide with the city’s Men’s Fashion Week.

The designers’ development of Ceresio 7 started in 2013 with the opening of a restaurant, a bar and two swimming pools, on the rooftop of the Dsquared2 corporate headquarters on Via Ceresio.

The new 19,375-square-foot space, located in the building’s basement, was conceived by the Caten twins in collaboration with Milan’s high-end architectural firm Storage, which has been working on the development of the Ceresio 7 project from the beginning.

“Ceresio 7 Gym & Spa completes and intensifies our Dsquared2 lifestyle project which started with Ceresio 7 pool and restaurant three years ago,” said Dan Caten.

“We love to take care of ourselves and we like the idea of offering a unique and different way to do it,” added Dean Caten. “This place and project reflect our style and attitude. We love to think that Dsquared2 is not just a fashion brand but also an individual and exclusive experience.”


A rendering of Ceresio 7 Gym&Spa

A rendering of Ceresio 7 Gym & Spa.  Courtesy Photo


According to the club’s founding partner Davide Rombolotti, the club will feature a gym organized in three different spaces — an area with cardio machines, another room with equipment for strength training and a wide space for cross-fit and functional activities. In addition, two rooms will be dedicated to personal training and two others to group classes, which will span from spinning and fit pump to yoga and Pilates.

The spa will include a vast relax area, a small swimming pool, as well as both unisex and women’s only Turkish baths and saunas. A staircase will lead to the beauty and massage cabins, where face and body treatments provided by French beauty brand Biologique Recherche will be available for members.

“In order to offer our members a customized, high-end and innovative service, at the moment of the registration, they will do check ups with doctors and, as results of a first session with our trainers, they will be provided with detailed guidelines to reach their goals,” Rombolotti said.

In particular, members will do blood and hormone tests which will be analyzed by a famous nutritionist, while chiropractor Alessandro Trabattoni will provide a postural analysis.

Both Biologique Recherche and Dsquared2 beauty products will be available at the club, where the staff will wear uniforms designed by the Caten twins.

An info point is available at Milan’s Piazza Gae Aulenti, where pre-registration will guarantee discounted fees. Both single and multiple entry passes will be available for those travelers who don’t want to break their training routine  during their trips to Milan.

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