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Some places to check out while in town.

TO STAY: Al Palazzo del Marchese di Camugliano hotel

This story first appeared in the June 24, 2014 issue of WWD. Subscribe Today.

Newly restored, the Palazzo di Camugliano opened a few months ago in the center of Florence near the famed Santa Maria Novella church and exclusive shopping hub Via Tornabuoni. Furnished with four-poster beds and fireplaces in a Renaissance style, each of the 10 rooms is specially designed with its own frescoes and colors. The suites overlook the roof garden brimming with plants, including mimosa, oak and cork trees.

The palace, built in the 16th century, houses an archive sure to be a draw for those interested in the history of Florence, from the origins of the Niccolini family, still the owners of the hotel today, to their estate in Tuscany’s Camugliano.

Al Palazzo del Marchese di Camugliano
15 Via del Moro
Tel.: +39-055-265-4578

NEXT: To See >>

TO SEE: “Denim Italiano: Italian Denim Makers” exhibition

“Denim Italiano: Italian Denim Makers” is the brainchild of an agreement between Pitti Immagine and the Milano Unica trade show, with a focus on the production chain of Italian denim, its international reach and the new opportunities in the global market. Previewed during Pitti Uomo in June, the project will take place as an exhibition-event at Pitti Filati next month and then move on to Milano Unica in September.

Under the artistic direction of fashion designers Angelo Figus and Maurizio Brocchetto, “Denim Italiano” will showcase several garments and accessories in denim. The items come from a wardrobe specifically created for the project by a group of 30 Italian denim companies — textile mills, apparel and accessories manufacturers, embroidery shops and laundries — that represent the denim chain in Italy.

All the products will be labeled “Denim Italiano: Italian Denim Makers” and will be available in stores.

“Denim Italiano: Italian Denim Makers”
Central stand at Pitti Filati 75
Fortezza da Basso
1 Viale F. Strozzi
July 2 to 4
Hours: Wednesday and Thursday from 9 a.m. to 4 p.m.; Friday from 9 a.m. to 6 p.m.
Tel.: +39-055-369-3257

NEXT: To Eat >>

TO EAT: 7 Brothers ice-cream parlor

Near Palazzo Vecchio, in the heart of the historical center of Florence, the tradition of Italian ice cream meets the New Yorker style at 7 Brothers, the city’s new ice cream parlor.

In a modern twist, ice cream can be personalized freely. Each customer starts a “route” from the choice of waffle cone or cup, steps into the flavors’ selection area and concludes with different garnishes from jam, fresh fruit and grains to chocolate chips and cookies, among others.

As a guarantee of high quality, the raw materials are rigorously all Italian and customers serve themselves directly from the machines.

7 Brothers
63-65, Viale della Condotta
Hours: Monday to Wednesday from 11 a.m. to 11 p.m.; Thursday and Sunday from 11 a.m. to midnight; Friday and Saturday from 11 a.m. to 1 a.m.
Tel.: +39-055-0516-656

NEXT: To Shop >>

TO SHOP: Desigual store

The first official Desigual store in Florence is located in the historical city center, in a new fashion district near Ponte Vecchio, the Medieval stone bridge on the Arno River.

The 1,884-square-foot store is located in a former bank and the original structure of the building creates three different areas characterized by a fun design. The first part of the store has a ceiling covered with bottles, gliding panels and quirky wallpaper; a second room is decorated with flowers hanging from the ceiling, and the third, more elegant corner is marked by a huge modern art chandelier.

Desigual Florence Santa Maria
41R, Via Porta Santa Maria
Hours: Monday to Sunday from 9:30 a.m. to 8:30 p.m.
Tel.: +39-055-2654-464

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